In the Chat Blog

What do Consumers look for from Brands in Social Media?

Posted by In the Chat

May 15, 2014 3:26:00 PM

According to Kristina Knight of BizReport, "Social media is like speed dating - a lot can go right and a lot can go wrong between the brand and the shopper." Many brands struggle to determine the best way to approach shoppers with the right tone through these new channels.

For just over four years, In the Chat has been helping companies connect with consumers in digital channels and establish relationships that really matter. Our CEO, John Huehn offered his advice on why brands need to be present in social media and what consumers are really looking for.

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Topics: Social Media Sales and Service, Customer Experience

In the Chat Weighs in on Big Data, Social Media and Human Interpretation

Posted by In the Chat

May 12, 2014 1:28:00 PM

 

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Topics: In the Chat News, Social Media Sales and Service, Customer Experience

3 Steps to an Effective Social Media Sales and Servicing Strategy [INFOGRAPHIC]

Posted by In the Chat

Jan 30, 2014 10:13:00 AM

How many customers contact your support teams each month? Now think about how many might not be calling because they don't have the time. These customers may have mounting frustration and may even be at risk of taking their business elsewhere. There is also a good chance they are turning to social media to share their concerns.

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Topics: Social Media Sales and Service, Customer Experience